3D
Modeling
3D
Texturing
Social Media
Advertising
Cinema 4d Photoshop Lightroom
This project involves the 3D modeling and texturing of a shoe by the brand Ganni—an existing design digitally reinterpreted to create visual material for product presentation across digital platforms (web, social media, and graphic campaigns). The entire process, from constructing the model to finalizing textures and renders, was carried out entirely by me.
Regarding the lighting, the approach was designed to evoke the aspirational feel of a luxury car, drawing a parallel between the exclusivity of premium automotive design and Ganni’s brand identity. The lighting direction enhances highlights, emphasizes volumes, and accentuates the quality of materials, giving the product a sophisticated and desirable character.
The visual composition follows a strategic approach: to create clean, balanced, and highly impactful images capable of standing out across various digital formats. The goal was to establish a graphic language aligned with Ganni’s contemporary aesthetic, while maintaining coherence with its innovative spirit and positioning as a leading brand in today’s fashion landscape.
The primary objective of this piece is to demonstrate how, through 3D design techniques applied to the product, it is possible to create visual representations that not only document the object but also construct an engaging visual narrative for the viewer, optimized for dissemination across digital channels.